Page backed Instagram account is a feature provided by Facebook. If you do not have an Instagram account and do not want to create one for organic content, you can create a "shadow" Instagram account using your Facebook page. Based on that Facebook page using Marketing APIs, it is possible to run Instagram ads as if you have an Instagram page. Keep in mind that, nobody can be directed to that Instagram page and it will not be listed on Instagram. It is only used for advertising purposes.

In order to do this, after choosing Instagram on your placements, on creatives section you need to select a Facebook page and then as Instagram account select that FB page (Page Backed).

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