What is Ad Rotation?

Ad Rotation enables you to overcome ad fatigue by automatically rotating creatives that are not performing. Ad Rotation automates your creative management process, so that you no longer need to manually monitor and update creatives. By defining custom rules, you ensure that the ads that you are serving to your audience are satisfying the metrics that are important to you.  

How does Ad Rotation work? 

Ad Rotation can be applied to any Auction campaign but must be chosen when first creating your campaign.

1. Activating Ad Rotation

You can activate Ad Rotation in the Information step of the Campaign Creation process. 

Ad Rotation will not affect the subsequent steps of your campaign creation process. You should proceed in setting up your campaign as you normally would. You will set your Rotation Rules in the final step while assigning your ads. However, make sure to upload all of the creatives that you would like to use in Ad Rotation at the Creatives Step.

2. Setting your Ad Rotation Rules

If you have activated Ad Rotation on the campaign, you will be prompted to set your Rotation Rules before completing your Ad Assignments. You will not be able to create the campaign without defining your rules. 

When setting your Rotation Rules, you need to first decide whether you want to rotate your ads based on a custom time interval or according to the performance of the ads. 

a. Rules for rotating your ads based on Time Interval

Time Interval: By setting your custom time interval, you choose the number of days each ad will be delivered. The ad will be rotated at the end of this period. 

After all ads have been delivered: You will need to choose the action to be taken after all ads have been rotated. You can choose to:

  • Restart from the beginning: Ads will continue to be delivered for the same Time Interval in the same order

  • Continue with last ad: The last ad that was being delivered in each ad set will continue being delivered.

  • Pause all ads: All ads and the ad set will be paused.

b. Rules for rotating your ads based on Performance

Performance Indicator: You can choose to monitor the ad being delivered according to any of the following performance indicators. You can also monitor the ad according to a combination of performance indicators by applying multiple conditions.

Attribution Window: You should choose the attribution window for each performance indicator

After all ads have been delivered: You will need to choose the action to be taken after all ads have been rotated according the rules provided. You can choose to:

  • Continue with last ad: The last ad that was being delivered in each ad set will continue being delivered.

  • Pause all ads: All ads and the ad set will be paused.

Ad Performance Check: This refers to the time period over which the performance of the ad is monitored. If you choose to monitor the performance of the ads with a Daily Ad Performance Check, the ad will be rotated based on its performance over the course of the day. If you choose to monitor the performance of the ads with a Lifetime Ad Performance Check, the ad will be rotated based on its performance since it first started being delivered. 

The Performance Rules that you set are monitored at midnight in your ad account’s time zone every day, and ads are rotated accordingly.  

Notes about Ad Rotation Delivery 

Only one ad will be served within each ad set at any given time. If you assign more than 1 ad to an ad set, the remaining ads will go live as paused and become activated according to your Rotation Rules. The active ad will be served for as long as it satisfies your Rotation Rules. Once it no longer satisfies the rules, the next ad will be served. 

If Ad Rotation is activated, the only way to disable it is to clone the campaign as draft and to click on the slider next to it in Information step for the new campaign. It'll be disabled for the new campaign and if you decide to enable the product again, keep in mind that you'll have to follow the same steps to disable it.

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