What is Dynamic Post Boosting

Dynamic Post Boosting is a campaign type that lets you set rules to automatically boost your posts. With Dynamic Post Boosting, you can control which posts are boosted when and how, so that you always boost posts that are relevant and resonate with your audience. Dynamic Post Boosting ensures that you only spend on posts that are achieving the results you’re looking for. The campaign will regularly renew your boosted posts based on the rules that you have set, making the campaign dynamic.

How to create a Dynamic Post Boosting campaign

When you are creating a new campaign, you should choose “Dynamic Post Boosting” as the Campaign Type.

The objectives that are available on Dynamic Post Boosting campaigns are as follows:

  • Brand Awareness

  • Page Likes

  • Post Engagement

  • Reach

  • Video Views

  • Traffic

  • Conversions

Once you choose your preferred objective from among these options, you can choose to optimize with Marvin and set Marvin’s optimization details as you would for other campaigns.

Then, you can select your scheduling for the campaign and proceed to “Ad sets”.

Scheduling Tip: For Dynamic Post Boosting campaigns, we recommend that you select to “Run your campaign continuously”.

You will now see that the campaign creations steps have changed. Instead of Information > Ad sets > Creatives > Budget > Ads, we have Information > Ad sets > Post Filtering > Post Boosting Budget.

You will define your ad sets just as you would for any other campaign.

What is Post Filtering?

Post Filtering is the most important step for Dynamic Post Boosting campaigns. This is where you define the conditions to determine which posts will be boosted.

Start by choosing the Facebook page on which you’d like to boost your posts. You will then set a couple standard rules that will be applied to all posts that meet the defined boosting conditions.

  • Promotion Lifetime : The total number of hours that each post will be boosted for (as long as the post satisfies boosting conditions)

  • Number of Promoted Posts : The maximum number of posts that will be boosted. If there is a greater number of posts that satisfy the boosting conditions, recently published posts will be boosted first. Below, you can also limit old posts from being boosted by choosing to “only boost posts published in the last X days”

Next, you will define your Boosting Conditions.

You can choose to boost posts based on post engagement and reach by setting conditions for the following:

  • Number of Shares

  • Number of Likes

  • Number of Comments

  • Engagement Rate

  • Engaged Users 

  • Reach

For the above conditions, you will choose to boost posts that are “greater than” or “less than” a specific numeric“value” that you define.

Or, you can choose to boost posts based on the following creative details:

  • Message

  • Link URL

  • Post Type

If you would like to set conditions based on the Message or Link URL of the post creative, you will choose to boost posts that “start with”, “end with”, “contain”, or “do not contain” a specific text “value” that you define.

You can make your boosting conditions even more specific by combining multiple conditions (to narrow or expand the set of posts that will be boosted).

For example, we want to always boost posts that have more than 10 likes but have reached less than 3000 people. As you can see in the screenshot below, we have added the 2 corresponding conditions. After adding your boosting conditions, you can then check which of your current posts meet the assigned conditions.

Here, we see that there are currently 2 posts on the Adphorus page that satisfy our conditions. After our promotion lifetime of 72 hours, Adphorus will look for and boost any new posts that satisfy these conditions.Because we scheduled to run our campaign continuously, the campaign will continue to look for any posts that meet these 2 conditions and boost them for 72 hours.

*Note: Posts that have been boosted and have expended their lifetime cannot be boosted again within the same campaign.

Finally, set your budget as you would on other campaigns, and you are ready to go!

Additional Notes

Excluding Specific Posts: You have the option to exclude specific posts. In the case that you have a post that satisfies your boosting conditions but that you do not wish to boost, you can exclude it by entering that post’s Post ID. You can find the Post ID from the post’s URL.

For instance, if the post’s URL is:
https://www.facebook.com/545027665546455/posts/1371808679535012
The Post ID is:
545027665546455_1371808679535012


Campaign Management:
You can edit your boosting conditions and check the creatives of your boosted posts at any time.

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