Columns in reporting page provide a variety of information about your campaigns. You can choose columns you'd like to see, and rearrange and save them in the order that you prefer. This way you can have all the data that’s most important to you available in your customize columns list.
We provide different columns presets to help you measure the success of your campaigns. However, you can also create and save your own customized columns.
How to customize columns
By customizing columns in, you can view specific data and learn if your campaigns are helping you meet your business goals.
1 - Click the Columns dropdown and then select Customize Columns.
2 - Select the metrics you want to see and click Save & Apply.
There are 7 main categories of metrics:
Mobile App Engagement: Can be further customized to include mobile app actions, mobile app installs, mobile app sessions and more metrics related to mobile apps.
Branding: Can be further customized to show metrics like CPC, CTR, click (All), link clicks etc.
Engagement: Can be customized further to show more metrics categories like page post, messaging, media, clicks and awareness.
Delivery: Can be customized further to show more metrics like relevance score, impressions, CPM.
Video Engagement: Can be further customized to show more metric categories like 3 second video views, 10 second video views, video average time, video percentage watched and more metrics related to videos.
Performance: Can be customized further to include metrics like results, reach, frequency and impressions.
Campaign: Can be customized further to include metrics like website conversions, website purchases, cost per website conversion.
Alternatively, you can add metrics in a quick way by using the plus button on columns shelf.
If you want to save the customization to use again later, click "Columns" dropdown and then click "Save". To use a saved preset later, click "Columns" and then select it from the list.
You can also set any preset as default by hovering and clicking next to the preset name and we will show you the same set of metrics when you come back to the reporting screen.