This may be your first time using Adphorus and so you might also not have any idea what data is relevant. So for now we’ll not spend too much time on customizing your tables, but let’s simply take a quick look at how customization of report is done.

Columns

If you already know your way around the data pretty well, or if your curiosity simply won’t leave you alone, click on the "Columns" button in the Metrics tab.


 After clicking on "Columns", a dropdown menu will appear.


If you click on "Reset Column Widths" it'll reset the widths of the columns as the button name suggests. If you click on the "Customize Columns" button, then a pop-up window will appear with all the possible metrics. 

Here you can choose, set and change the metrics you're going to use while analyzing the campaign. On the left side bar you can see the metrics under categories or you can find them by searching them in the Search bar. You can also create presets with metrics you are using frequently. To save the preset you need to click on the "Save & Apply" button and then click on the "Save Columns" button in the Metrics tab.

There are a few presets available by default, including "E-Commerce" and "Branding" containing the configuration that’s most appropriate for these.

By clicking "Select All" in the pop-up, all of the boxes will be ticked, giving us all, and indeed quite an abundance, of available information. Conversely, clicking "None" empties all of the boxes. You can see the selected columns in the "Columns Selected" bar on the right side. 

After we’re happy with all the selections we made, we can click the "Save&Apply" button and return to the Metrics page.

Metrics

Let’s take a look at the metrics with the target of getting website purchases. The data shown will be based on the selections made under  "Columns" (see above).

The data is presented according to  ad sets in default. You can change this from "Level" drop-down menu. You also have the ability to get a breakdown of the data by multiple choices such as Gender, Age, Region, Placement and Device.


It’s also possible to change the dates for which the data is being collected and shown on the upper right.

There’s also the option to export the data by clicking the icon next to the date selection field, at the right side of the page.

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