If you're running ads, you likely want to understand if they're helping you reach your business outcomes, if your strategy is effective, and if your campaign resulted in a high return on investment. 

Our report screen shows you how your advertising is helping you achieve your business goals across Facebook, Instagram and Audience Network. You can use different tools to analyze your campaign results and learn more about your audience, your product sales, your campaign's reach and much more. With this data, you can make more informed decisions when building your campaigns and ultimately improve your results. 

The good news is you can create nearly any kind of report you want on this page. The bad news is there are so many possibilities that we run the risk of being overwhelmed by them all. But if you go through the functions one-by-one, similar to what you did earlier in the "Metrics" section, you can banish such fears once and for all.
Having so many options at our fingertips is not a curse, but indeed a blessing. Here you have the ability to easily view the who, what, when and where of our entire ad account, not just a single ad campaign.

Below you see the page you arrived at when you first clicked on the Reports tab in the main menu. You can see the names, creation dates, last update dates, schedules and name of the creator of your saved reports in the page you first land in. You can also add filters to show only reports created by you and/or reports older than a specific date.

There are some bulk actions you can take on this page like downloading, scheduling and deleting the reports you choose.

If you continue to the report creation page by clicking on the green "Create Report" button, you'll land on the page where the magic happens.

Since no parameters or filters have been selected, there’s no data to show although it looks like there are so many going on in the page.
First step of creating the report can be choosing a title and writing it down in the "Untitled Report" section by clicking on the edit button right next to it. After naming the report, you need to decide what metrics you're going to use at which level (campaign, ad set, creative or ad) in the report and choose them from the Columns dropdown menu. You can choose breakdowns and an attribution window as well for the report you're creating.
You can apply a filter for your report by using a great range of different metrics and you can add one or more additional filters by clicking the "+" icon next to the filtering rule input box if you want to.

After choosing every metric you want to use, you need to click on "Get Report" to create it. If you'd like to download the report, you need to click on the downwards arrow icon shown in the screenshot below:

If you click on the "Save" or "Save As" buttons you'll be able to save the report as a preset for later uses. It’s a good idea to save presets if you did a bit of customizing and you’re going to be viewing the same metrics again.
You can also schedule a report to run daily, weekly, or monthly. The reports will be e-mailed automatically. Schedule allows you to have Adphorus send the report to you and the other users who have the access level to view the report. Just click in the Schedule Email button to adjust the delivery, frequency and file format of your reports. You can also quickly send the report to yourself by clicking Send Now button. Keep in mind that first you need to save report preset to be able to schedule a report.

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