You can choose a specific ad account (assuming that there’s more than one ad account connected to your Adphorus account) by selecting the respective ad account from the drop-down list.
Otherwise the table will include the default value of 'All'. To the right of that, you can choose a specific type of audience from the other dropdown menu.
Here’s what each one means:
Custom Audience: Uses people who are on Facebook to find existing audiences.
Lookalike Audience: When you create an audience that’s similar to an existing audience, you create what’s known in Facebook lingo as a lookalike audience.
Website Custom Audience: If your website has a pixel that collects visitor data, you can create a website custom audience from Facebook users that have visited your site.
Mobile App Custom Audience: Similar to the above WCA, you need to place Facebook mobile SDK inside your app in order to create mobile app custom audiences.
Product Feed Custom Audience: If you have a product feed and if your website has a pixel that collects visitor data, you can create a product feed custom audience from Facebook users that have visited the page of the products.
Video Remarketing Audience: Adphorus automatically creates video remarketing audiences out of your video view ads (video must be viewed at least 1000 times per day).
Travel Audience: If you have a hotel, flight or destination set and if your website has a pixel that collects visitor data, you can create a travel audience from Facebook users that have visited the pages of the hotels in the set you chose. You can use this type of audience in DAT campaigns.
Next to the name, you can see the ad account and right next to it the type abbreviated, followed by the approximate size of the audience. In "Shared With" column you can see how many accounts it's shared with and "Update Date" shows the last time of the update.
There's an "Actions" button in the upper left corner of the page and when you choose one or more audiences from the list, you get to use the button for the actions below.
If you're not able to perform the actions on the list, the buttons will have a gray dot on their left instead of a blue one, except the "Delete" button which has a red dot.
If you click on the "Create Lookalike" button, you'll see the page below:
While creating a new Custom Audience, you will be redirected to a new page.
You simply need to click the blue 'Accept' button at the top of both pages to indicate that you agree to Facebook’s terms regarding custom audiences. As with any contractual agreement, it's a good idea to read the terms prior to accepting and to adhere to them whenever working with your audiences.
Here all you can basically do is upload a list of users. The list itself can contain email addresses, phone numbers or Facebook user IDs. You need to select .csv , .xlsx or .xls files to be able to upload on the platform. Maximum file size is 2MB and each line should contain a single user and all lines must have the same type of user information, one of email, telephone number starts with "+", or Facebook user ID. Simply follow the required steps to create your custom audience.
Besides Custom Audiences, there are a few other audiences that you can create on this section. Let's take a closer look at the other three types of audiences that we can create utilizing "Add New Audience" dropdown menu.
Website Custom Audience
If you want to target your website visitors and you have your Facebook Pixel implemented on your website, then you can create a Website Custom Audience. Once you select "Website Custom Audience" option under "Add New Audience", you will see the following pop-up to create your WCA.
First of all you need to select your Ad Account and Pixel from the top of pop-up screen. Then, you are expected to specify rules in order to define whom you are willing to target via this Website Custom Audience. For instance, you can include only the users who visited specific pages within a specific time period, such as the past 1 month as above example. Once you are done with the audience rules, name your WCA and click on the "Create Audience" button. Afterwards, you will be able to see the audience in Website Custom Audiences list.
Mobile App Custom Audience
Creating a custom audience of mobile app users is pretty similar to creating a website custom audience and the idea is exactly the same – an audience of users who have performed a specific action using your mobile app. Keep in mind that you need to define app events on your application via your Facebook SDK so that you will be able to create custom audiences according to these events.
Instead of the domain, here you need to select the ad account that's linked to your mobile app and then, similar to when you set a rule for your website custom audience above, you need to determine the specific event that will be applied for determining your audience.
Logging app events by Facebook requires registering the app with Facebook, the configuration of the Facebook SDK and the inclusion of special lines of code in the app to trigger the event. Depending on the type of app - for instance e-commerce, travel or gaming - there will be different events that the developer might wish to log and monitor. Marketers can therefore monitor the behavior of app users using Facebook Insights – from the moment they like or unlike the ad, to after they purchase, install and use it. There are currently 18 app events that are predefined by Facebook and it’s also possible to set up custom events.
Essentially you can't create events in that pop-up. All that you are able to do is select from events that were already created and that are embedded in the code. After setting the rules on this window, click on "Create Audience" button and create your Mobile App Audience.
Once you decide to create a Lookalike Audience and followed the path "Add New Audience > Lookalike Audience", you will be redirected to a new page to start creating your lookalike audience.
As seen above, you need to select your ad account and consequently your lookalike source, a location (that you are willing to find lookalikes from) and the similarity/reach ratio. As long as you increase the reach, Facebook will find more people with less similarity to your source audience. If you want to learn more about lookalikes, have a look at our blog post.