Company is an additional layer in Adphorus on top of Facebook account structure. Its main purpose is to ease account management and reporting process.
Suppose that you are running campaigns for two different entities within the company and you would like to be able to see the numbers in the same report for these entities. In this case, you would create different companies for each entity and see accounts' performance within the same report.
Account structure is as following on Facebook:
Ad Accounts > Campaigns > Ad sets > Ads
In Adphorus, Company stand on top of Ad Accounts, Campaigns, Ad sets and Ads. It allows users to get report with above Ad Account level.
You can search for the company you're looking for by writing it down in the Search bar and add new companies by clicking on the green "Add New Company" button. In order to edit existing companies, you need to click on the "Edit" button next to them and make modifications on the pop-up window that appears.
In order to see the brands under the Company, you need to click on "List Brands" under the Relations section, it'll direct you to a page where all the brands associated with the Company is listed. You can search for the brand you're looking for by writing it down in the Search bar and add new brands by clicking on the green "Add New Brand" button.