In order to conduct a successful A/B (split) test through Adphorus, follow the steps below:

  • Create at least two campaigns. These campaigns should be identical except the variable that you are willing to test.

  • At the last step of campaign creation, do not go live with them (leave as "draft") and inform your Customer Success Manager.

  • Your CSM will check your campaigns' structure and start the split test.

  • You will be informed by your CSM once your campaigns are live.

For more information on A/B (split) tests, you can see this article. Please don't forget to consult your Customer Success Manager if you'd like to have a detailed guide.

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