Global Trade Item Number (GTINs) can include UPC, EAN, JAN, and ISBN.
MPN is the number which uniquely identifies a product to its manufacturer.
Brand is the name of the brand.

Important Facts

  • Either gtin, mpn, or brand are required.

  • It's enough to add just one of them into the feed.

  • The brand field is used for mainly e-commerce, for which dynamic ads were initially designed for.

Did this answer your question?