Reach and Frequency campaigns allow you predictability and control over your advert delivery when reaching audiences of more than 200,000 people. You can set your campaign's unique reach on Facebook and Instagram while controlling the frequency across your campaign.
Things to Keep in Mind
Reach & Frequency Campaigns starts running at 00.00.
When you create an R&F Campaign that day, you can not make it start on the same day. It starts one day after you have created.
When you are creating the R&F Campaign, you can not select the newsfeed and right-hand side placement at the same time. (mixed placements are not supported)
You can not pause the R&F Campaigns. You can delete the campaign.
You can not reschedule the campaign because you have already made the reservation for it.
You can change the budget by creating a new reservation.
For more information on Reach & Frequency campaigns, you can click here.