Designing eye-catching and effective ads is both an art and a science. While we won’t be diving into how to design higher-impact ads in detail, we are going to look at which possibilities are offered on the Creatives page and what you can do with regards to your creative and the different types that are possible.
Let’s look at the page that shows you all of the creatives – active, as well as paused – that are associated with this campaign. "Preview Placement" at the top left side tells you which preview is currently being shown. You can change the preview of the ad by selecting other placements using the dropdown menu.
In the example below we see the preview for the Right Hand Side of the page. On the main page of Creatives, you can see the status of the ads (Active, Paused, Archived or Pending Review), the assigned ad sets, the preview of it and the "Link Preview" where you can get the URL for the ad. You can add schedules for your ads by clicking on the "Add" button right under the status of the ads and add new creatives from the "New Creative" button. If you click on the box at the left side next to the name of the creative, you can choose the creative and carry out actions like deleting and assigning ad sets in bulks. The "Sort by" option is handy when you'd like to use the bulk actions or just want to see the ads in an order.
In addition to these, we can see the "Mark as Favorite", "Clone" and "Delete" options here like we can see in the Ad Sets tab.
If we change the preview placement to "Desktop News Feed", the preview looks like this:
At first glance, ads that appear in the news feed looking just like any other post.
If we take a closer look at the ad, then we see that this post is "Sponsored", indicating that this is not a post from one of our friends or groups. Apart from any psychological advantages of placing the ad here in the news feed, the distinctly larger format allows for more text, a bigger image and a like button. These type of ads are much more likely to catch user attention and that’s why news feed ads, also known as "Page Post Ads" tend to perform much better, but be aware that their benefits also come with a higher price tag.
Since that’s pretty much all of the options that this page has to offer, we can move on to the editing pop-up which we can open by clicking on the "Edit" button.
In this pop-up, if we want to add a new creative to the campaign, we can create one from scratch or add one from the library and then modify it to fit our needs. On the right-hand side we see the creatives shown according to the respective placement with the possibility to switch to the different views via the dropdown menu at the top of the column. In the example below, we see the preview for the right-hand side (RHS) of the page.
We should choose the Creative type, there are four types – page post ad, collection ad, story ad and search ad. Each of them has different fields that are necessary for the ad types.
Here’s a short summary of what we already know about the creative types:
Page Post Ad: Also known as "newsfeed ads", these ads may have one large image as well as having more than one creative depending to the Ad Layout (whether it is selected as Single Image or Carousel etc.). Keep in mind that you can also use a video as the creative with "Page Post Ad" creative type. This is generally the best performing type of ads and also allows users to like your page, thus boosting engagement with the community, too.
Collection Ad: Collection is an ad format that makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way. With collection, people who tap on your ad can browse more products or learn more about the features of a specific product, in a fast-loading, fullscreen experience, without leaving the Facebook app. You can create a collection ad by using this type.
Story Ad: Story is a full-screen creative format that allows people to view and share moments via photos and videos that disappear (unless saved) after 24 hours. With story ad format you can reach your audience more effectively as they're more immersive and inclusive.
Search Ad: It shows a search form that provides a search field for destinations. Search results are shown in the advertiser's website.
Next, we can choose a FB page and an Instagram account, then choose the ad layout (whether it's gonna be a single image, a carousel, a video, or an existing post from the FB page), afterwards we enter the destination URL, choose the visual, add a short descriptive text and give the creative its own title. And we're done! The simplicity of these steps here shouldn’t belie or belittle the importance of choosing a great title, an effective text or the right image. But since the work on these are ideally finished in advance, now it's just a matter of entering them into Adphorus.
If we’re happy with the way things look and sound (and remember to check all placement options via the dropdown menu), we can save the ad to our library. Once the ad is saved, we can add it to favorites, copy it, edit it, or delete it using the symbols in the upper-right corner of the preview box.
If you're not too sure about how to design your creatives, then we recommend reading up Creative Tips page on Facebook, after all, the right creative is also vital to the campaign’s overall success. And if you're not sure which ad layout to choose or wondering about the specs of the ad you can see the FB Ads Guide for further information.
Finally, after applying changes to your creatives, you need to click on "Save&Assign Ad Sets" button at the bottom of the page. Keep in mind that you need to continue till the end of the process by following the path (Save&Assign Ad Sets > Save Assignments) in order to make sure that your changes are live (exactly the same process required for "Ad Set" changes).