Brand is an additional layer in Adphorus on top of Facebook account structure just like Company. Its main purpose is to ease account management and reporting process. You can tailor Brand structure according to your needs. You can either use Brands on top of Ad Accounts or under Ad Accounts.

Suppose that you are running campaigns in +10 markets with the same Ad Account but you want to track the performance of each market separately. In this case, you can create 'Brand' for each market and see the performance in a different row. Therefore your account structure will be as follows:

Companies > Ad Accounts > Brands > Campaigns > Ad sets > Ads

Another scenario could be that you have different Ad Accounts for Prospecting and Remarketing under the same market and you would like to aggregate the two Ad Accounts under one market. In this case, you can create a Brand on top of the two Ad Accounts. Then, you will be able to see the aggregated performance of one market. Thus, your account structure on Adphorus will be as follows:

Companies > Brands > Ad Accounts > Campaigns > Ad sets > Ads

You can search for the brand you're looking for by writing it down in the Search bar and add new brands by clicking on the green "Add New Brand" button. In order to edit existing brands, you need to click on the "Edit" button next to them and make modifications on the pop-up window that appears.

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