The following campaign objectives are compatible with Instagram placement:

If you select another objective instead of the above ones for your campaign, then you will not see Instagram as a placement option on ad set step.

Right now you can't use IG Stories with Messages, Catalog Sales and Store traffic objectives. And keep in mind that while populating your creatives for Instagram Story placement, you need to select Story Ad as your "Creative Type" at the beginning of creatives step.

Did this answer your question?