In order to conduct a successful A/B (split) test through Adphorus, follow the steps below:
Create at least two campaigns. These campaigns should be identical except the variable that you are willing to test.
At the last step of campaign creation, do not go live with them (leave as "draft") and inform your Customer Success Manager.
Your CSM will check your campaigns' structure and start the split test.
You will be informed by your CSM once your campaigns are live.
For more information on A/B (split) tests, you can see this article. Please don't forget to consult your Customer Success Manager if you'd like to have a detailed guide.